M-MB7005 Create and manage journeys with Dynamics 365 Customer Insights (MB-7005)

COURSE OBJECTIVE:
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TARGET AUDIENCE:
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COURSE PREREQUISITES:
• You should be familiar with the basic features of Dynamics 365 Customer Insights and how to configure them.

COURSE CONTENT:
Create emails in Dynamics 365 Customer Insights – JourneysThis module covers emails, assets, and personalization in the real-time work area of Dynamics 365 Customer Insights – Journeys. • Introduction • Manage assets • Create marketing emails • Personalize content • Use brand profiles • Use Copilot to generate email content ideas • Style emails with AI-assisted themes • Create content blocks • Preview and test emails • Check your message for errors and publish • Send emails without building a journey • Edit a live email • Prevent sending emails to duplicated email addresses • Check your knowledge • SummaryBuild journeys with Dynamics 365 Customer Insights – JourneysThis module covers segments, triggers, and journeys within the real-time work area of Dynamics 365 Customer Insights – Journeys. • Introduction • Create and manage segments • Work with triggers • Create a journey • Add messages to the journey • Add activities to the journey • Add other elements to the journey • Publish journeys • Check your knowledge • SummaryGuided project – Create and manage journeys with Dynamics 365 Customer InsightsIn this module, practice building journeys in Customer Insights, including creating assets, building a segment, and creating a segment-based or trigger-based journey. This lab offers interactive practice with real-world scenarios for business-specific challenges. • Introduction • Prepare for the guided project • Exercise – Create emails • Exercise – Create a segment • Exercise – Create a segment-based journey • Exercise – Create a trigger-based journey • Knowledge check • Summary

FOLLOW ON COURSES:
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