COURSE OBJECTIVE:
Students will learn to:
• Work with real-time features in Dynamics 365 Customer Insights – Journeys
• Unlock customer intent with Dynamics 365 Customer Insights – Data
TARGET AUDIENCE:
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights for their organizations. Students should have knowledge in basic marketing principles. Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic model-driven application configuration experience.
COURSE PREREQUISITES:
Not available. Please contact.
COURSE CONTENT:
Module 1: Work with real-time features in Dynamics 365 Customer Insights – Journeys
• Create emails in Dynamics 365 Customer Insights – Journeys
• Create text messages and push notifications in Dynamics 365 Customer Insights – Journeys
• Create forms in Dynamics 365 Customer Insights – Journeys
• Manage consent in Dynamics 365 Customer Insights – Journeys
• Build journeys with Dynamics 365 Customer Insights – Journeys
• Manage leads and scoring in Customer Insights – Journeys
• Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys
Module 2: Unlock customer intent with Dynamics 365 Customer Insights – Data
• Get started with Dynamics 365 Customer Insights – Data
• Ingest data into Customer Insights – Data
• Create a unified customer profile in Dynamics 365 Customer Insights – Data
• Work with Dynamics 365 Customer Insights – Data
• Enrich data and predictions with Customer Insights – Data
• Manage external connections with Customer Insights – Data
• Configure and administer Customer Insights – Data
FOLLOW ON COURSES:
Not available. Please contact.